Mastering X (the platform FKA Twitter) in 2024
Still saying Twitter? We won't judge, but it might be time for a refresher on the social platform now known as X. From completely changing up the legacy blue checkmark to increasing the length of tweets 35x, the social platform we’ve known for nea...
Mastering Snapchat in 2020
You likely know Snapchat for the invention of now-iconic features like Filters and Stories that debuted back in 2013. Nowadays, 190 million daily active users upload 3 billion snaps per day and 73% of all 18-24-year-olds in the U.S. have an account, ...
Case Study: Silya & The Bad Santas ‘Happy Holidaze’
Goals “Christmas music which is a bit out of the ordinary.” That’s what Norway’s Silya & The Sailors set out to create for fans this past November, renaming themselves Silya & The Bad Santas and releasing the tinsel-charged holiday album, ...
Facebook Embraces The Music Community
With 2.23 billion monthly active users, Facebook should be treated as a key platform for social media campaigns in 2019. However, it’s worth noting the demographics on the platform have changed in recent years. In the last 3 years, Facebook’s American teen...
Think Outside The Feed: DMs & Augmented Reality
With attention spans at an all-time low and multi-tasking at an all-time high, how can we compel fans to give us their full attention and really give a new release a chance? This is a question our Interactive Marketing & Audience Development team is con...
Snapchat Tips, Tricks & Best Practices: 2018 Edition
A lot has changed for Snapchat in the last year. Certain user- and brand-friendly features have been added in order to remain competitive with its main rival, Instagram Stories. Despite the changes in the social media landscape, Snapchat has retained its...