Marketing Music On Twitter: 2021 Best Practices
With over 145 million daily active users, Twitter has the potential to connect you to new and loyal fans alike. The biggest change we’ve seen this year from Twitter, in addition to their updated interface, has been the addition of Fleets. Read up on how Tw...
Adapting College Marketing Efforts During COVID-19
The Orchard’s College Marketing Reps (CMRs) ongoing primary goal is to create awareness of The Orchard’s distributed artists and labels by building relationships with their audiences and producing unique creative content. College marketing consists of 15 r...
レイアウトが変わったTwitterで、あなたの音楽をプロモーションする方法！
Twitterは、今年のアップデートでレイアウトが大きく変わりました。昔から使っている皆さんも多いと思いますが、改めて基本的な使い方からおさらいしていきましょう！ Twitterの主な特徴と仕組み 日本語、韓国語、中国語では140文字まで、それら以外の言語では最大280文字までの文字数で、投稿（ツイート）を行うことができます。また、画像、動画、GIF画像、投票機能を使うこともできます。 １．動画 2分20秒までの長さの動画を投稿することができます。動画はフォロワーのタイムライ...
Instagram 2020 Best Practices
Instagram now has over 1 Billion monthly active users with 500 million daily Instagram Story users per day, making it the second most used traditional social platform after Facebook. With an ever-growing user base, Instagram keeps expanding what they offer...
A Quick Guide To YouTube Live Streaming
YouTube is full of valuable tools creators can use in order to reach their audience. We’re here to tell you about another great new way to engage your viewers and help grow your channel on the platform - YouTube live streaming! Live streaming allows creato...
Spotify Unveils New Ad Studio Metrics To Measure ROI
Since Spotify Ad Studio's introduction in 2017, brands, artists and music marketers have utilized the self-serve promotional platform to reach listeners right when they're active, listening and in the mood to discover music. While the majority of Spotify's...