The Effects Of A Viral TikTok Track: “Nuestra Canción” by Monsieur Periné
There’s no rhyme or reason for what makes a TikTok go viral: sometimes the sound is catchy, other times the content is relatable, and occasionally it gets picked up by TikTok’s algorithm in an unexplainable way and blows up from there. What is known is how...
5 Artists You Should Know: Colombia
The Orchard’s distributed artists and labels are from all over the world and showcase music’s breadth, depth, and diversity. In our series 5 Artists You Should Know, we highlight some of the talented artists our teams work with who come from various pocket...
Welcome, Alejandro!
Introducing Alejandro Velásquez Santa, Client Manager, Colombia I am a musician, entrepreneur and cultural operator living in the city of Medellín, Colombia. I formerly played guitar with ARTEFACTO, an alternative rock band founded in 2007, and put out t...