Use The Orchard’s Insights Application For Your Next Release Strategy
Data is another way to tell an artist’s story. With comprehensive data readily available, artists and labels can make strategic release planning and marketing decisions. Insights is an analytics application available to all The Orchard clients. It’s a one-...
All Together Now: YouTube’s Artist Analytics Tool, with Music in Mind
With its global audience and billion-plus reach, there’s no question as to why YouTube is the spot for artists to grow their fanbase and community. Exposing your music and brand to that breadth of an audience can help diffuse your art to cities, countries,...
OrchardGo: Data At Your Fingertips
The Orchard has made analytics more accessible than ever with our mobile app: OrchardGo! Yes that’s right, the top line streaming data that our labels crave can be found just a click away. For recent updates to the OrchardGo app including artist socials...
YouTube Creator Studio Updates Provide New Impression Metrics
If you run your own YouTube channels, you’re probably familiar with YouTube’s Creator Studio. This dashboard, which is really the heart of creator activities on YouTube, is where you may have uploaded videos, sought analytics and changed settings for your c...
Learn More About Your Viewers’ Consumption Habits
As years go by and technologies evolve, one thing has remained the same – our desire to consume digital entertainment. YouTube now serves about 1 billion hours of fresh content per day, which positions it as the leading platform for video, with Facebook ...
Get To Know Your Subscribers With New YouTube Analytics
In the process of amassing viewership on YouTube, gaining subscribers is key. Subscribers are your most devoted fans. These are the people that engage in conversations in the comments sections, and the people that are expanding your fan base by sharing your...