The Orchard is excited to welcome Generacija Zed to the global team! Based in Serbia, Generacija Zed is an influential and leading independent label in the Balkans region. The label features top Eastern European artists across Trap, Pop, Hip-Hop, and Rap. A few marquee artists include Nucci, Breskvica, Zera, Relja Torinno, Popovska, and Popov.
Across all Generacija Zed releases, you’ll see one common thread: incredible high-quality visuals and video production. Back in October, Nucci released his debut album ZAMENA ZA BOL, in which each track was accompanied by an original music video. Six ZAMENA ZA BOL music videos appeared on the YouTube trending chart, with the focus track “HI HI – HA HA” racking up over 10 million YouTube views.
“As one of the leading labels in Serbia, we are honored to join forces with The Orchard, one of the leading global distribution companies,” says David Livaja, Co-Owner of Generacija Zed. “It’s an exciting moment for Generacija Zed as we continue to push boundaries and elevate the music scene in the Balkans.”
On the new partnership, Co-Owner Relja Putnikovic says “The Orchard’s expertise and global reach align perfectly with our vision, and we can’t wait to grow together and bring even more incredible music to the world. Big thanks to Oleg and the entire team for the warm welcome – We look forward to this partnership, this is a big milestone for us and even greater things are ahead!”
“It’s a big pleasure to start working with one of the most influential labels in Serbia, as well as in the whole Balkans region,” said Oleg Rozov, Director of Eastern Europe & Central Asia at The Orchard. “It’s so exciting to see how David Livaja and Relja Putnikovic built such a successful organisation from scratch and manage almost 360-degree services in-house with a strong vision around music production, visuals, and strategy! We are super keen to share our team experience and the great tools that The Orchard has, as well as to learn from Generacija Zed and their unique approach!”
