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Rising Women in the Nordics

In celebration of Rising Women across all genres and styles of music, we’re shining a spotlight on Rising Women in the Nordics. From indie to electronic pop, these women are making their mark in the Nordics music scene. ARY Norwegian ARY first made h...

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Grammy-Winning Vocalist Kurt Elling Launches Big Shoulder Records

The Orchard is excited to distribute music from the new label, Big Shoulders Records, co-founded by Grammy-winning vocalist Kurt Elling and his longtime manager Bryan Farina.  Kurt Elling is a two-time GRAMMY winner celebrated for his rich sound and inn...

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YouTube’s Newest Features for 2025

YouTube's newest features for 2025 are designed to enhance your engagement, streamline your content creation process, and expand your reach. Here's a breakdown of the recent updates. 1. Community Feed on YouTube Home When users have been away from th...

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Music Week Finalists 2025

The 2025 Music Week Awards finalists have been announced.  This year, The Orchard & partners received 10 finalist confirmations! The ceremony will be at the JW Marriott Grosvenor House London on May 8, 2025.  The Orchard is a finalist for ...

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Snapchat Best Practices 2025

With over 850 million monthly active users, Snapchat continues to redefine how creators, artists, and brands connect with their audiences, and how individuals communicate with one another. From daily Stories to AR Lenses and AI, Snapchat continues to updat...

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The Orchard Welcomes Leading Serbian Label, Generacija Zed

The Orchard is excited to welcome Generacija Zed to the global team! Based in Serbia, Generacija Zed is an influential and leading independent label in the Balkans region. The label features top Eastern European artists across Trap, Pop, Hip-Hop, and Rap. ...

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For Your GRAMMY® Consideration 2024

The race to the 67th Annual GRAMMY® Awards is on! The Orchard’s talented distributed artists and labels are in the mix, vying for the biggest honor in music. Mark your calendars—Music’s Biggest Night will take place at the Crypto.com Arena in Los Angeles, ...

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Do’s & Don’t’s Of GRAMMY® FYC Marketing (For Your Consideration)

Breaking through the noise is one of the trickiest parts of music marketing and advertising. As the GRAMMY voting season is underway, For Your Consideration (FYC) advertising can help raise awareness of your artist in the music community, and in pa...

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5 Artists You Should Know: Vietnam

Vietnam's music scene is a dynamic fusion of traditional roots and modern influences. Traditional genres like folk and chamber music coexist with contemporary styles such as Hip-Hop, V-pop and indie experimentation. Social media platforms play a crucial ro...

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YouTube’s Newest Features for 2025

YouTube's newest features for 2025 are designed to enhance your engagement, streamline your content creation process, and expand your reach. Here's a breakdown of the recent updates. 1. Community Feed on YouTube Home When users have been away from th...

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Protected: Follow These 4 Steps Ahead of the Possible TikTok US Ban

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Advertising 101: Dark Posts vs. Boosted Posts

Dark Posts vs. Boosted Posts on Facebook Not sure about the difference between dark posts and boosted posts? Curious about which one might be more effective? Is there a cut-and-dry answer to that question? It’s important to understand the differences as...