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What Is (and What isn’t) Acceptable On Fingerprinting Platforms

About Fingerprinting You might already be aware of how fingerprinting works: platforms like YouTube, TikTok, Meta, and SoundCloud have tools that scan user uploads (aka user-generated content, or UGC) looking for instances of audio or audiovisual conten...

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Unlocking Advertising Success with Contextual Targeting

On the heels of updated privacy laws and data restrictions, advertisers are faced with significant challenges in targeting their audiences. Recently, META introduced new products that enable users to opt out of data tracking for personalized ads, while...

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2025 Record Store Day Exclusives

Get your Record Store Day shopping list ready! Saturday, April 12, is Record Store Day - a way to celebrate and spread the word about the unique culture surrounding nearly 1400 independently owned record stores in the US and thousands of similar stores int...

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Global Round Up 2025: Rising Women

This March, for International Women's Day and Women’s History Month, The Orchard launched a campaign to amplify the voices of nearly 30 revolutionary artists from across the world, whose innovative sounds transcend borders and inspire generations. Lis...

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The Orchard Nominated For ‘Distributor of the Year’ & More: 2025 Libera Award Nominations

The nominations for this year’s A2IM Libera Awards have been revealed! The 2025 awards will take place on Monday, June 9, 2025, at Gotham Hall in New York City. Congratulations to The Orchard labels and partners on 10+ nominations! We are also proud to ann...

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Rising Women in the Nordics

In celebration of Rising Women across all genres and styles of music, we’re shining a spotlight on Rising Women in the Nordics. From indie to electronic pop, these women are making their mark in the Nordics music scene. ARY Norwegian ARY first made h...

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YouTube’s Newest Features for 2025

YouTube's newest features for 2025 are designed to enhance your engagement, streamline your content creation process, and expand your reach. Here's a breakdown of the recent updates. 1. Community Feed on YouTube Home When users have been away from th...

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5 Artists You Should Know: Vietnam

Vietnam's music scene is a dynamic fusion of traditional roots and modern influences. Traditional genres like folk and chamber music coexist with contemporary styles such as Hip-Hop, V-pop and indie experimentation. Social media platforms play a crucial ro...

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For Your GRAMMY® Consideration 2024

The race to the 67th Annual GRAMMY® Awards is on! The Orchard’s talented distributed artists and labels are in the mix, vying for the biggest honor in music. Mark your calendars—Music’s Biggest Night will take place at the Crypto.com Arena in Los Angeles, ...

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Protected: Follow These 4 Steps Ahead of the Possible TikTok US Ban

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Advertising 101: Dark Posts vs. Boosted Posts

Dark Posts vs. Boosted Posts on Facebook Not sure about the difference between dark posts and boosted posts? Curious about which one might be more effective? Is there a cut-and-dry answer to that question? It’s important to understand the differences as...

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67th Annual GRAMMY® Nominations Announced

The Recording Academy has revealed the 67th Annual GRAMMY® nominations! The awards will take place on February 2nd, 2025 at Crypto.com Arena in Los Angeles, CA. Congratulations to The Orchard’s labels and partners on 45+ nominations! RAYE (Human Re Sour...