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What The #&@$ Do You Do, Naji?!

With offices and employees spread across the globe, sometimes it takes time to get to know everyone. In our series ‘What The #&@$ Do You Do?!’ (WTFDYD), The Orchard highlights Orchardites from all over the world to learn more about their role at The Or...

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The Orchard Partners with MOBOLISE: Empowering Diversity, Excellence & Transformation 

The Orchard is proud to partner with the MOBO Group for their groundbreaking recruitment and mentoring program, MOBOLISE. The MOBO Group is known for hosting the annual British MOBO (Music of Black Origin) Awards. By partnering with MOBOLISE, The Orchard c...

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The Orchard Celebrates 2022 Latin GRAMMY® Award Winners

The 23rd annual Latin GRAMMY® Awards took place on Thursday, November 17 at the Michelob ULTRA Arena at Mandalay Bay Resort and Casino in Las Vegas. This year’s event was hosted by a number of acts including, Anitta, Luis Fonsi, Laura Pausini, and Thalía. ...

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Recap: Celebrating Hip Hop History & Music Independence

The Orchard's Director of Brand Marketing, Chadaé Bowler, shares key takeaways from our November 3rd panel held at The Orchard Headquarters in NYC. To commemorate hip-hop’s lasting influence on American culture (and beyond),  US Congress has decla...

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The Orchard Congratulates our 65th Annual GRAMMY® Nominees

The 65th Annual GRAMMY® nominations are here! The nominees for the 65th annual GRAMMY Awards were revealed during a live-streamed event from The Recording Academy’s GRAMMY Museum in Los Angeles. The Orchard’s distributed artists and labels were placed amon...

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Ede Discusses Themes of Mental Health In Debut Album ‘Lucero’

Spanish actress, singer, and songwriter Ede has released her debut album, Lucero. On her new album, Ede speaks on mental health, burnout, and sentimental issues, while also touching upon topics of spirituality, courage, and self-love. Ede uses music as ...

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A Guide To GRAMMY Submissions (Updating) 

The Recording Academy has updated their submissions process for the 65th Annual GRAMMY® Awards. Perhaps the most noteworthy update is the introduction of a price-per-entry structure. The new model is to encourage entrants to “consider the value of each ent...

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YouTube Copyright Claims

If you have received a notice from YouTube that your video contains content that is owned or licensed by The Orchard, a music, film and TV distribution company, please read the outline below which will address any questions you may have. First off, please k...

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A 2021 GRAMMY® Guide to ‘For Your Consideration’ Marketing

GRAMMY® season is among us. The first round of voting for the 64th annual GRAMMY nominations closes on Friday, November 5. For Your Consideration (FYC) marketing is common practice for showcasing your eligible work to be, well, considered for a GRAMMY nomi...

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YouTube 2022 Best Practices

With nearly 300 hours of new video content uploaded to YouTube every minute, more creators are joining the platform to share ideas, make a living, and to establish a sense of global community. As our world rapidly changes and adapts to new times, YouTub...

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Bring Your Followers On The Road With YouTube Live

This month YouTube rolled out it’s long anticipated mobile live-streaming feature which aims to help content creators better connect to their audience. According to recent data from Cisco, live mobile video will account for 5% of all mobile video traffic wi...

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Iván Cornejo: The 17-year-old Regional Mexican Artist To Watch

17-year-old California-born artist Iván Cornejo is on fire. Cornejo’s first studio album Alma Vacía, released in August via Manzana Records, just reached No. 2 on Billboard’s Regional Mexican Albums chart. In the first week alone, Alma Vacía earned 9.4 mil...