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The Orchard Earns Nods in Music Ally’s Best Music Marketing Campaigns 

Every year Music Ally highlights the top music marketing campaigns in the music industry. 50 campaigns were shortlisted for their impact, creativity, and standing out amongst the rest. We’re proud to share that our efforts contributed to 5 campaigns listed...

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2024 Viral Hip Hop Hits

In 2024, the relationship between music virality and TikTok continues to be ever present. With Hip Hop songs, both new and old becoming the anthems for pop culture at large. Check out The Orchard’s partners who topped TikTok charts in the 2024 Hip Hop scen...

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Most Likely To: YOASOBI

Watch Japanese duo YOASOBI play a game of 'Most Likely To...' at The Orchard New York office. Between Ayase and ikura, who is the most likely to... leave texts on read? Sing in the shower? Survive an alien abduction? Find out what they decide on The Orchar...

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2024 Latin Grammy Winners Revealed

The 25th annual Latin GRAMMYs winners have been revealed! This year’s award ceremony took place on Thursday, November 14th in Miami, Florida. Congratulations to The Orchard distributed labels and partners on 10 wins!  Juan Luis Guerra 4.40 (Rimas E...

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2024 ADISQ Winners Announced

The winners for the 2024 ADISQ Awards have been announced and we are proud to celebrate that The Orchard distributed labels and partners received 20+ wins! The annual ADISQ Gala highlights the best music from the independent sector in Quebec, Canada. The a...

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5 Artists You Should Know: Peru

The music scene in Peru gives a dynamic reflection of the country's multicultural history, combining indigenous, Spanish, and African influences. Peruvian music encompasses a wide range of genres and styles, from traditional Andean music, to coastal Afro-P...

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Submit Your Art For A Chance To Featured In Peso Pluma’s Global Art Gallery

Get ready for an international celebration of music and art! The Orchard is excited to announce the launch of our global fan art campaign, El Mundo De La Doble P, featuring Mexican artist, Peso Pluma. We invite fans from all over the globe to submit the...

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For Your GRAMMY® Consideration 2024

The race to the 67th Annual GRAMMY® Awards is on! The Orchard’s talented distributed artists and labels are in the mix, vying for the biggest honor in music. Mark your calendars—Music’s Biggest Night will take place at the Crypto.com Arena in Los Angeles, ...

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Do’s & Don’t’s Of GRAMMY® FYC Marketing (For Your Consideration)

Breaking through the noise is one of the trickiest parts of music marketing and advertising. As the GRAMMY voting season is underway, For Your Consideration (FYC) advertising can help raise awareness of your artist in the music community, and in pa...

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5 Artists You Should Know: Philippines

The Philippines boasts a vibrant and diverse musical heritage that reflects the country's rich cultural tapestry. Influenced by a blend of indigenous, Spanish, American, and Asian traditions, Filipino music spans a wide spectrum of genres and styles. Tradi...

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Advertising 101: Dark Posts vs. Boosted Posts

Dark Posts vs. Boosted Posts on Facebook Not sure about the difference between dark posts and boosted posts? Curious about which one might be more effective? Is there a cut-and-dry answer to that question? It’s important to understand the differences as...

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2024 YouTube Best Practices

YouTube is essential to the ever evolving digital music landscape. And the Orchard is happy to provide our 2024 YouTube Best Practices, where you can learn about new features, branding tips, and how to reach your goals successfully.  Channel Featur...

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5 Artists You Should Know: Vietnam

Vietnam's music scene is a dynamic fusion of traditional roots and modern influences. Traditional genres like folk and chamber music coexist with contemporary styles such as Hip-Hop, V-pop and indie experimentation. Social media platforms play a crucial ro...